Little did I know! When I wrote the below email we would have the most radical shake up in search in the history of google just three hours later.
If you’ve been following me for awhile it should not have come as a surprise. OK, maybe the fact it happened this early in January is a shock. I did say it would be sudden – it’s how Google rolls.
First – here’s some key reading from today
We will obviously be monitoring all of this as it develops. With every radical change comes winners and losers – I want to make sure you’re on the winning side of the ledger.
Ultimately, Market Leadership and Influence is the safest strategy available – it MUST be part of your plan.
After you’ve watched and read the above – I’d go and watch the video below and see one method of establishing market leadership.
Please do not underestimate what these changes mean. It’s a dramatic, dramatic day.
Ed
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Hi Everyone,
I hope you had an awesome time over the holiday break.
To me, this year is going to be all about Market Leadership and Influence. It’s the one strategy that is Google, Facebook and Technology proof.
This video does an awesome job of laying out why you need to start looking at this
You see, when technology changes, if you already have a tribe, you can take advantage of the disruption. Google is undergoing a massive change this year, if you have a “Brand” in your market place – you’re set to take advantage.
There are many ways to build a tribe, and this video explains a proven approach.
It’s brilliantly put together and totally worth the price of an email.
Speak Soon,
Ed
PS For those of you who have an area of expertise and you want to figure out a way to make a great business of it – this is a much watch!