Comments on: FACEBOOK BOMBSHELL – How DID EVERYONE miss this! #facebook #f8

By: Larry Bruce (@pcmguy)

Larry Bruce (@pcmguy) — Tue, 25 May 2010 17:03:55 +0000

Dale not sure how many have missed this I know we haven't. In the end this is just a lot of nonsensical behavioral demographic data you can't rely on until you have built a model to make sense of it all.

A lot of good points made in here about how long this behavioral data remains relevant. Anyone's guess, and that is what it is a guess. Behavioral data tends to be very time sensitive, and what I like today I may not like tomorrow.

Like is a very general thing, case in point overall I like this post there are some things about it I don't. To string together an accurate behavioral demographic based on ONE word "Like" you are going to need a big statistics engine and a whole lot a "Like's" on me.

Which brings me to another point, Really how often and what percentage of the Facebook commuinty clicks "Like". I haven't seen any stats on that so it is hard to say if there is a large enough body of the community to make this even a viable means of targeting.

In the end... another attempt by Facebook to leverage information about thier community when they should be focused on how they can empower their community and help marketers leverage that empowerment instead of vague targeting.

Just my thoughts

By: MCatherine

MCatherine — Sat, 08 May 2010 07:14:02 +0000

Like everything else, FB gets you hooked up with old/new friends and let's you 'free' promote your biz, then it's bona be PAY UP time! Who is going to have the moxie to let all those contacts we have so painstakingly built disolve into oblivion? HERE

By: Larry Williams

Larry Williams — Sat, 01 May 2010 06:22:18 +0000

Ed, as usual…useful and valuable information. Where is the “code?”
Great webinar John Reese last night.

By: Mike Carlson

Mike Carlson — Mon, 26 Apr 2010 08:08:21 +0000

Ed, in this article, towards the end it says

“Another potential side effect: The web you see is the web your friends like.

Without some effort, you might end up browsing based on your friends preferences, rather than exploring new territory. Your activity can influence them, too.”

Huge implications! I'm hoping to see more on this ::hint hint::

Mike

article: http://edition.cnn.com/2010/TECH/04/21/facebook…

By: Ron

Ron — Sun, 25 Apr 2010 07:20:58 +0000

Sadly enough no. Just as many things in our lives are now decided for us whether we like it or not.
Doesn't mean I have bury my head in the sand though and agree with it and I would only assume you have issues at times along the same lines. So we get up, put on our pants, and play our cards each day to make it work. Facebook just another one of those entities of power making our decisions and we each will have to deal with it. Guru Bob says it best … It is what it is

By: eddale

eddale — Sun, 25 Apr 2010 05:21:39 +0000

And I suppose the good news is you do have complete control over that.

By: Gail

Gail — Sat, 24 Apr 2010 22:30:14 +0000

It does suck for consumers who will have their demographics and interests squeezed out of them and sold to the highest bidder whether they like it or not, but good for online marketers. But remember, Facebook is free (in a monetary sense) and you're paying for all of that functionality you get with your treasured profile information.

Many Facebook users won't even realize what's going on, and many of the ones who do, will be pissed and feel taken advantage of.

It might be a good idea if Facebook would crunch some numbers and come up with a reasonable monthly subscription amount that would allow a user's profile data to NOT be included in their advertising database. So, if you want, you can opt-out of the advertising database and still be allowed to use the Facebook service, or, you can choose to continue to use the free Facebook service, but you'll pay for it with your profile data being anonymously offered up to advertisers.

By: Ron

Ron — Sat, 24 Apr 2010 19:35:15 +0000

Agreed that maybe the type of (in this example monitor) may say something about me, but my point is If I click the “Like” button to let my friends know I liked it does not mean I have an ongoing interest in monitors or even more computer stuff or the brand. It was a one time share with my friends and facebook should not take it upon themselves to add it to my profile as if I have a passion or interest in it/that. A persons profile is something that only that individual should have rights to manage.

By: eddale

eddale — Sat, 24 Apr 2010 17:51:25 +0000

I agree that would suck…. but it would be dumb marketing and it won't work like that .

Each page on your site has a series of meta tags – an individual sale would not be adds to your profile – but perhaps the brand would be.

The type of monitor you bought does say quiet a bit about you – was it a cheap dell, a top of the line Apple twenty four inch…. Each tells a story.

Sent from my Awesome iPad

By: Ron

Ron — Sat, 24 Apr 2010 17:33:17 +0000

On the marketing side this awesome to have such information, but Facebook adding what I like to MY PROFILE is BS. Say I need a new monitor, I find one and buy it. I then like it to let my friends know I like it. Done. End of story? No. Now I start getting a bunch of ads for monitors because Facebook added it to my profile. It WAS A ONE TIME SHOT. I don't need any more monitors and I don't need it added to my profile. Thats the FAIL.